Other types of event agencies include incentive travel houses, such as BI Worldwide or Maritz Travel, that develop event programs for companies to improve employee and customer engagement. Even though you may produce different types of events, from receptions and dinners to meetings and conferences or even product launches and openings, there will be some consistency between the tone and style of each event that will reflect the company’s corporate image or brand identity. Working as an in-house event planner means that there will be some consistency in the events you organize, in the sense that the overall client remains the same. To produce smaller events, the internal event planner might contract directly with individual suppliers themselves, or for larger events they might still hire an external event agency to handle production while they take on more of a management role. Nowadays, as events begin to take a more central role in marketing campaigns, more and more companies are hiring dedicated event planners to take on this role internally. For larger events, they might still hire an external event agency to produce the event for them to develop a creative concept, handle all the production, and deal with suppliers, freeing them up to concentrate on the strategy and ensure that the event meets the marketing objectives. In the past, event-planning duties were performed by marketing and publicity executives, and this was often referred to as working ‘client side’. This might include meetings, conferences, client dinners and receptions, corporate hospitality, team building events, or staff holiday parties. Each of those divisions might call on the in-house events department to organize events for them. For example, at an investment bank such as Goldman Sachs there will be different divisions such as the Investment Banking, Fixed Income, Private Banking, or Equities. The in-house team of event planners is there to service their own internal clients from different divisions of the business. They might be law firms, accountancy practices, investment banks, management consultancies, or technology, pharmaceutical, energy, and telecoms companies.ĭepending on the size and type of company, the corporate events department will usually sit under the umbrella of the corporate services department and is often a sub-division of the marketing and communications department. Most large corporations, such as those on the Fortune 500 list, will have some form of event planning department.
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